Crowdfunding (CF) is a vehicle for young companies to raise funds and attract first wave customers in the crucial early days of bootstrapping a brand launch. Startups may offer merchandise "rewards" or equity in exchange for pledges from the public.

The design and marketing of a startups campaign can make or break its success at raising capital.

CEO, Alan Crabbe of Pozible and Birchal Equity Crowdfunding will lead us through several case studies of food, beverage and agtech campaigns. Dissecting what went right, and perhaps more importantly how it can go wrong..

Pozible is a market leader in this space with over 15,000 products and projects launched via the site.

More and more, food, beverage and agri- startups have been using the crowdfund site to launch their brand, such as Provenir, who raised $68K in pre-sales of their high welfare beef in just 30 days.

In 2017, Alan launched a sister platform called Birchal - a licensed equity crowdfunding allowing startups to auction direct equity in their business to public supporters, rather then pursue the lengthy courtship of raising venture capital.

Together, both platforms have raised over $85M for startups and projects in Australia.

Make sure you don't miss this masterclass in crowdfunding design for food and ag startups!

  • Date and time

    17 July 2019, 6:00 pm

  • Location

    The Victorian Innovation Hub, Collins Street, Docklands VIC, Australia

  • More info

    Link for full detail

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